This calendar is under development.
About this Event
A community-based approach to your customers can drive a more resilient and successful business model.
Tuesday, September 14, 12pm - 2pm ET
Wednesday, September 15, 12pm - 2pm ET
Thursday, September 16, 12pm - 2pm ET
We hope you will be able to attend all sessions, but please do not hesitate to register if you're only available for one or two sessions.
Digital and hybrid events are now a long-term part of the event mix, but the shift to digital has made many organizers question their model. When the value you add in providing learning, networking, and connecting an industry is de-coupled from the particular "moment in time" of a physical event, how can you maintain market engagement, create barriers to entry for competitors and demonstrate continuing value on digital platforms.
Becoming a centerpoint for your community isn't an easy pivot from the traditional event business model, but it has been proven to deliver rewards in terms of stickiness, profitability, and engagement.
Join our training to find out how a community-based approach to your customers can drive a more resilient and successful business model as well as open up new routes to monetization.
Build your niche: Although it may seem counter-intuitive not to chase volume, the value of a highly targeted, well-engaged audience has never been better appreciated.
Keep engagement levels high: A community needs constant sustenance to work and grow. Engagement based around infrequent events won't work—you need a content and engagement strategy to keep interest high.
Offer more than you have to: This doesn’t mean under-valuing your offering, it means valuing your community enough to want to engage and contribute in non-monetizable ways.
Earn the 'right to play': If you’re asking your community for their time and money, they need to trust that you have the expertise and commitment to deliver what they really need.
Work out your monetization model: From subscriptions to branded partnerships, brokerage fees to consulting – monetizing your community will be a fine balancing act between your output and their needs.
Session 1: September 14, 12pm - 2pm ET
What is a community and can it work for you?
Session 2: September 15, 12pm - 2pm ET
Building and engaging your community
Session 3: September 16, 12pm - 2pm ET
Content and monetization